Advocate Consultation Platform
A two-sided consultation platform connecting clients seeking legal advice with available advocates through integrated booking and case management workflows.
Role: UX/UI Design
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Professional UX/UI
OSEL Signage CMS
A signage management experience designed to help users create, manage and control digital signage content across displays.
Role
UX/UI Design
Type
Enterprise SaaS / Signage Management
Project Overview
Project
OSEL Signage CMS
Role
UX/UI Design
Type
Enterprise SaaS / Signage Management
Status
completed
01 —
The Challenge
Digital signage management involves more than displaying a single piece of content. The OSEL product manages a broader ecosystem where content is organized, placed into layouts, scheduled, assigned to displays, and managed through user roles and permissions. This creates a product with several connected management workflows rather than a single linear task.
02 —
From Content to Displays
Media
Content sources
Layout
Visual structure
Schedule
Timing & status
Display
Screen assignment
Monitor
Playback tracking
Media
Content sources
Layout
Visual structure
Schedule
Timing & status
Display
Screen assignment
Monitor
Playback tracking
03 —
My Role
Key Responsibilities
- •Product information structure and navigation
- •Management screens and workflows
- •Layout and template creation experiences
- •Scheduling and display management
- •User and role-based permissions
- •Enterprise reporting and administration
04 —
One Platform, Multiple Connected Workflows
CONTENT
Media · Media Groups · Playlists
↓
EXPERIENCE
Layouts · Layout Templates
↓
OPERATIONS
Schedules · Displays · Display Groups
↓
ADMINISTRATION
Users · Roles · Permissions
05 —
The Dashboard
Administrative Environment
The OSEL dashboard provides an at-a-glance view of the overall signage management system, connecting display status, media inventory, scheduled content, and recent activity.
06 —
From Content to Display
01
New Layout
Start the layout creation process by defining a name and description
02
Choose Template
Select a reusable template based on required region structure and display format
03
Assign Media
Assign media to individual regions while maintaining layout structure and preview visibility
04
Schedule
Connect the layout to a time period and display assignment for scheduled playback
05
Display & Monitor
Manage connected displays and track assigned schedules and playback status
07 —
Key Design Challenges
Challenge 1
Structuring Product Complexity
Challenge
The product contains multiple management domains that are related but serve different purposes.
Design Decision
Organize related capabilities into clear product areas with consistent management patterns across the platform.
Result
The final interface presents a broad signage-management system through recognizable functional areas rather than one undifferentiated workspace.
Challenge 2
Connecting Content to Layouts
Challenge
Media is not simply uploaded and displayed directly. It must be organized and assigned to regions within a layout.
Design Decision
Create a structured workflow that separates template selection from media assignment while maintaining layout context and region visibility.
Result
Users move through a clear path from selecting a template to assigning media to specific regions.
Challenge 3
Making Scheduling Operational
Challenge
A layout becomes operational only when connected to a time period and a display.
Design Decision
Present schedules as manageable records with clear status categories and key scheduling attributes.
Result
The schedule interface makes operational state visible through Running, Upcoming, and Expired groupings.
08 —
Managing Role-Based Access
Permissions Matrix
The product includes a dedicated permission-management matrix supporting feature-level access configuration.
- •Feature-level permission control
- •Granular access management
Role Management
Pre-defined roles such as Admin, Authorizer, and Publisher can be configured and managed through the enterprise administration interface.
- •Pre-defined roles available
- •Customizable role assignments
- •Clear role hierarchy
09 —
Supporting Workflows
Media Management
Organize and manage content across multiple media types and create reusable playlists.
- •Content search and filtering
- •Media groups and organization
- •Supported content types
Proof of Play & Reporting
Track signage playback activity and operational status through comprehensive reporting features.
- •Playback activity tracking
- •Status monitoring
- •Operational insights
10 —
Outcome
The resulting interface brings content management, layout creation, scheduling, display administration, permissions, and reporting into a connected signage-management experience.
11 —
Reflection
OSEL demonstrates the importance of designing enterprise products as connected systems rather than collections of individual screens. The most significant design consideration is the relationship between content, layouts, schedules, displays, and administrative permissions. Good enterprise UX makes complex relationships understandable.
Next Case Study
Advocate Consultation Platform
A two-sided consultation platform connecting clients seeking legal advice with available advocates through integrated booking and case management workflows.
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